Marx|Okubo, a US construction consultant firm, needed a video to announce and educate the public on their new system to aid businesses in times of earthquakes that may affect their properties.

ASAP stands for the Automated Structural Alert Program, and it is meant for businesses that have multiple properties, which in times of earthquakes could have structural issues based on the intensity of the quake.

This system alerts clients of the occurrence & severity of a quake and dispatches a plan for key members of the business about what to do next.

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For this project I was involved from concept to deliverable. Responsibilities included contributing to the script, vetting and attending VO recording sessions, video footage that I shot previously along with some stock footage and lots & lots of motion graphics created in After Effects. Everything animated was created in approximately two weeks time.